Ο τουρισμός στην Αχαϊα. Ιστορική αναδρομή και οικονομική ανάλυση.

  1. MSc thesis
  2. ΓΕΩΡΓΟΠΟΥΛΟΥ, ΓΕΩΡΓΙΑ
  3. Διοίκηση Τουριστικών Επιχειρήσεων (ΔΤΕ)
  4. May 2012 [2012-05]
  5. Ελληνικά
  6. 103
  7. ΖΑΧΑΡΑΤΟΣ, ΓΕΡΑΣΙΜΟΣ
  8. τουρισμός, Αχαϊα
  9. 2
  10. 20
  11. 2
  12. διαγράμματα, πίνακες, φωτογραφίες, χάρτες
    • περίληψη
    • This thesis is concerned with the tourism of the region of Achaia. The area in question is situated at a central location of exceptional natural beauty, at the heart of the Peloponnese. This fact, combined with the large amount of unused tourism resources, results in the urgent need for a strategic plan of tourism marketing for the specific area, so as to make tourism a considerable factor of development and a substantial source of income for this area. At the beginning of this dissertation the conceptual framework on which this thesis is based is presented, then follows a detailed presentation of the area in question. Following that, there is a historical review of tourism in this area, the importance of the tourism in the economy, the comparative advantage of the area. It follows the analysis of the methodology. Α research was conducted in the specific area, by using questionnaires, so as to collect the information needed for the strategic analysis of the area and for the policy that should be followed. Then there is presented the suggestions through the efficiency marketing , review, the tourism industry analysis in the area of Achaia. The discussion then proceeds to the aims of the marketing plan, the strategies for achieving them and the cost of the marketing plan. At the final part of this plan, the thesis offers a number of suggestions concerning the development of infrastructure, the improvement of the quality of the services offered and the creation of alternative activities regarding tourism. Final suggestions refer to the maintenance of competitive prices, the distribution of the touristic product through the creation of a web gate and a calling centre which can provide touristic information and make reservations and finally the successful promotion through an effective combination of public relations, advertising and direct marketing.
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