The effect of familiar local brand names on consumer behavior for dairy products: The critical case of Koukakis Farm's brands

  1. MSc thesis
  2. SAVVAS IOANNIDIS
  3. Διοίκηση Επιχειρήσεων (MBA)
  4. 22 October 2014 [2014-10-22]
  5. Αγγλικά | Ελληνικά
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