Customer loyalty as a component of marketing in retail banking services [Cd-rom] : the case of alpha bank card loyalty schemes: [Διπλωματική διατριβή]

  1. MSc thesis
  2. ΜΑΡΙΑ ΡΑΠΑΝΗ
  3. Διοίκηση Επιχειρήσεων (MBA)
  4. 2014 [2014]
  5. Αγγλικά | Ελληνικά
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