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Title: Financial analysis of the companies in the tobacco industry (Cigarettes) in Greece during the period of the economic crisis: Perspectives and profit, investment and growth opportunities.
Authors: Athanasopoulos, Petros
Advisor: Athianos, Stergios
Keywords: Ελληνική Καπνοβιομηχανία;Χρηματοοικονομικοί δείκτες;Σύγκριση καπνοβιομηχανιών;Οικονομική κρίση;Greek tobacco industry;Προοπτικές κλάδου καπνοβιομηχανίας;Financial ratios;Tobacco companies’ comparison;Economic crisis;Tobacco industry perspectives
Issue Date: 3-Sep-2017
Abstract: The economic crisis in Greece that initially appeared in 2008 and further worsened the following years, affected significantly several industrial sectors in Greece, which means that the tobacco industry has been affected as well. The economic developments globally, as well as the several prohibitions in smoking publicly, in combination with the inclusion of the new Tobacco Product Directive for the tobacco products, that bans every form of advertisement or promotion, the reform of the packs of the cigarettes and roll your own tobacco pouches (RYO), as well as the standards that each tobacco company should follow, have significantly contributed in the worsening of this sector. However, the tobacco industry highly contributes to the GDP of quite many countries, as in Greece, where the economy is highly supported by the economic activity of the companies in this sector. The Greek government though bases significantly its revenues on the collection of the indirect taxes imposed on cigarettes, something that increases further the burdens put on this industry, which in combination with the decrease of the purchasing power of the consumers the last years, has resulted significantly in increasing the illicit trade; this results in rather bad expectations for the future of the tobacco industry. In this study, all the above are presented and analyzed, as well as the Balance Sheets and Financial Ratios of the tobacco companies (cigarette manufacturers) that are present in Greece, i.e. Karelia Tobacco Company, British American Tobacco Hellas, Philip Morris International - Papastratos, Sekap, Imperial Tobacco Hellas. While some of them are importing their cigarettes in Greece and the other produce locally, they are in any case investing in Greece and employ a significant number of employees. Lastly, this study attempts to foresee the future condition of the industry, propose solutions for its survival, as well as identify the opportunities arisen for its further development and growth.
Appears in Collections:MBA Διπλωματικές Εργασίες

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