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|Title:||Social Media,a new marketing tool for companies|
|Keywords:||Social Media;Μέσα Κοινωνικής Δικτύωσης|
|Abstract:||The author had the opportunity to conduct a quantitative research on the behavior of Internet users, particularly with regard to the most popular social networking site, Facebook. In this research the author was able to record the reactions of Internet users and who in this case are members of Facebook, as to their behavior in this and consider whether and where and how Facebook could be a useful Marketing tool for businesses.|
|Appears in Collections:||MBA Διπλωματικές Εργασίες|
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|KOMNINOU_A_MBA_DISSERTATION_std58664.pdf||Main Thesis document||1.65 MB||Adobe PDF||View/Open|
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