Please use this identifier to cite or link to this item: https://apothesis.eap.gr/handle/repo/31827
Title: Social Media,a new marketing tool for companies
Authors: ΚΟΜΝΗΝΟΥ, ΑΓΓΕΛΙΚΗ
Advisor: Bellou, Victoria-Maria
Keywords: Social Media;Μέσα Κοινωνικής Δικτύωσης
Issue Date: Oct-2016
Abstract: The author had the opportunity to conduct a quantitative research on the behavior of Internet users, particularly with regard to the most popular social networking site, Facebook. In this research the author was able to record the reactions of Internet users and who in this case are members of Facebook, as to their behavior in this and consider whether and where and how Facebook could be a useful Marketing tool for businesses.
Appears in Collections:MBA Διπλωματικές Εργασίες

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