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|Title:||The trust of consumers in electronic commerce: empirical evidence from Greece|
|Abstract:||This study has been developed in order to find what affects trust in e-commerce and the factors that can influence consumers trust in it and their relative importance. For the purposes of this study an online survey took place in a sample of 196 Greek e-consumers. The research findings indicated that the computer familiarity, trust to others and the engagement of consumers with internet and e-shopping affect their trust in e-commerce. On the other hand trust affects the amount spend by e-consumers and the frequency of their internet purchases. Furthermore the most important factors that influence trust are the familiarity with a website, the reputation of the e-vendor and the comprehensive information that are being provided by a website.|
|Appears in Collections:||MBA Διπλωματικές Εργασίες|
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|The trust of consumers in electronic commerce - Empirical evidence from Greece.pdf||The trust of consumers in electronic commerce - Empirical evidence from Greece||1.16 MB||Adobe PDF||View/Open|
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