Please use this identifier to cite or link to this item: https://apothesis.eap.gr/handle/repo/26526
Title: The effect of familiar local brand names on consumer behavior for dairy products: The critical case of Koukakis Farm's brands
Authors: SAVVAS IOANNIDIS
Issue Date: 22-Oct-2014
Appears in Collections:MBA Διπλωματικές Εργασίες

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