Please use this identifier to cite or link to this item: https://apothesis.eap.gr/handle/repo/24362
Title: Customer loyalty as a component of marketing in retail banking services [Cd-rom] : the case of alpha bank card loyalty schemes: [Διπλωματική διατριβή]
Authors: ΜΑΡΙΑ ΡΑΠΑΝΗ
Issue Date: 2014
Appears in Collections:MBA Διπλωματικές Εργασίες

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