Please use this identifier to cite or link to this item: https://apothesis.eap.gr/handle/eap/440
Title: Marketing Management
Authors: SPAIS, GEORGE (ADJUNCT ASSISTANT PROFESSOR, UNIVERSITY OF PELOPONNESE, DEPT. OF SPORT MANAGEMENT)
Advisor: NTALAKAS, GEORGE (MSC IN TECHNOLOGY MANAGEMENT, MSC IN FINANCE)
Keywords: marketing management, marketing environment, product management, new product development, distribution, marketing communications and pricing
Issue Date: 2008
Abstract: The purpose of the multiple-choice sections is to assess the breadth of students' knowledge and understanding of the basic concepts of marketing management. Marketing Management multiple-choice questions: a. are not simply definitions, b. require application of recalled information, not simple recall, c. may require a student to create an answer rather than simply to recall something and d. emphasize conceptual understanding of marketing principles. However, the knowledge of many basic definitions and principles, expressed as statements, is a part of the content of marketing that students should learn.
Appears in Collections:MBA61 Ψηφιακό Εκπαιδευτικό Υλικό (ΨΕΥ)

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